2026
Event submissions
now open

Event submissions are now open for the 2026 Flavours of Plenty Festival. Showcase your creativity and be part of the celebration.

Event Host
Portal

Event host Information

Welcome to the Flavours of Plenty Festival event host hub! This is your go-to resource for everything you need to plan, promote, and deliver a successful festival event.

Here you’ll find key dates, submission guidelines, marketing support details, and practical information to help bring your creative ideas to life. Whether you’re a chef, producer, or event organiser, this page will guide you through the process of joining the 2027 festival and becoming part of the Bay of Plenty’s ever-growing food story.

Flavours Festival Host Guide

2027 Festival Theme

Kiwiana Reimagined

Next year’s festival theme, “Kiwiana Reimagined”, is about celebrating the flavours, traditions and local ingredients that make Aotearoa unique, with a Coastal Bay of Plenty twist.

In 2027, we’re celebrating the flavours, traditions and stories that make New Zealand unique. From iconic Kiwi classics reimagined to regional specialties and local produce, this year’s festival invites chefs, growers and producers to put their own spin on modern Kiwiana.

We encourage event partners to celebrate Aotearoa through a Coastal Bay of Plenty lens — whether that’s heroing seasonal ingredients, honouring food traditions, collaborating with local producers, or giving beloved Kiwi favourites a fresh twist.

Why Run an Event?

Access to professional marketing support

You’ll have access to our marketing reach and our marketing team will gear you up with our festival toolkit.

Free event support

The festival team is there to support you every step of the way.

Media coverage

Strong local and national media coverage across print, online, radio and podcasts.

Centralised event ticketing platform

The festival team will manage all aspects of ticketing and you’ll be given your own access to a dashboard to track ticket sales.

Use the festival as a testing pad

This is your opportunity to get creative and test out new event ideas for your business while also getting the support and backing of the festival brand.

The chance to be a part of the Bay of Plenty's growing food story!
Our region is special, and you’re part of the reason why!
Backed by an award-winning festival

Join an established, award-winning festival that continues to grow and attract food lovers from across the region and beyond.

Key Festival Dates

Please take note of the festival’s key dates and deadlines as they are integral in making sure we can roll-out the festival on-time.
8 Sept 2025
Event submissions open
31 Oct 2025
Event submissions close
14 Nov 2025
Your festival event participation confirmed
28 Nov 2025
Event photography and final event information deadline
23 Jan 2026
Final deadline on event copy before programme goes to print
26 Feb 2026
Festival presale and launch event
27 Feb 2026
Event tickets on sale
1 April 2026
Plates of Plenty Challenge begins
16 April 2026
Festival Begins
3 May 2026
Festival and Plates of Plenty Challenge end

Key Festival Dates

Please take note of the festival’s key dates and deadlines as they are integral in making sure we can roll-out the festival on-time.
18 Sep 2026

Submissions open for events, Battle of the Snack, Pies of Plenty Challenge

25 Sep 2026
Event submissions close
30 Oct 2026

Event photography and final
event information deadline

20 Nov 2026

Battle of the Snack &
Pies of Plenty submissions
close

21 Jan 2027

Festival presale and launch event

22 Jan 2027

Festival tickets on sale

11 Mar 2027

Festival begins

21 March 2027

Festival and Pies of Plenty Challenge end

Submitting an Event

Before submitting your event, make sure to think about the following:

Festival-specific events

Your event must be unique to the Flavours of Plenty Festival. It shouldn’t be something you already offer. If adapting an existing experience, add elements that tie into the festival theme and highlight local produce.

Is it newsworthy?
The PR generated from the festival is only as good as the events within the festival. We can only pitch your event to the media if there’s a newsworthy angle, so be sure to consider current trends and ensure your event is unique.
Think outside the box!
Don’t be boring, customers love events that are creative, quirky, and outside of the box. It’s the perfect opportunity to get your creative juices flowing!
Focus on experiences

We’ve learnt that customers love to have any experiential element to foodie events, whether it be getting hands-on, incorporating storytelling, meeting the maker, and so on.

Is it sustainable?
Have you thought about your food waste and recycling for the event? Could you work with a local food rescue provider?
On-theme events

How will your event embody the festival theme “Kiwiana”? See Festival Theme.

Is there a cultural element?
The Bay of Plenty has a rich cultural identity, consider incorporating indigenous ingredients, traditional techniques, or collaborating with local iwi or marae. Be sure to engage respectfully and obtain the necessary permissions where required. We are happy to help if you need support around this.

Submission Checklist

Before submitting your event, please make sure you have the following:

We understand that you may not have all this information ready before event submissions close on Friday, 31 October. If the deadlines feel tight, please reach out to Rae to discuss your situation.
Event name

Give your event a punchy name that will draw attention to potential ticket buyers!

Preferred event dates and times

Dates must be between 11 and 21 March 2027. We'll do our best to accommodate your preferred date.

Event price

We will also need to know what’s included in the ticket price, as well as a correct bank account for depositing ticket funds into.

Event capacity
Please provide the maximum number of tickets you are able to sell for your event. This helps us manage ticketing, reporting, and ensures your venue or set-up isn’t over capacity.
Event age requirements
Let us know if your event is all ages, R18, or has any other age restrictions. If alcohol is being served, R18 restrictions will apply.
Health & safety information
As you are the event organiser, you must ensure you have a health & safety plan in place for your event.
Dietaries
Please be very specific about what dietary requirements you can cater for.
Event description
Explain what your event is and what attendees can expect to experience. Please include as much information as possible.
Marketing blurb (60-70 words)
We will use this to promote your event across the festival website and programme.
High-resolution image
Your event needs to stand out. Please ensure your image is bright, colourful, and high-resolution (at least 1MB). Please do not submit an image that contains copy or artwork. Feel free to submit multiple images, and we’ll select the best one.

Event Pricing & Fees

As part of your participation in the Flavours of Plenty Festival, a 7.5% fee per ticket will be deducted to cover ticketing and marketing costs. This is not for profit but will go towards promoting, supporting and sustaining the festival.  Please factor this fee into your advertised ticket price.

Your Ticket Price

Calculations should include the 7.5% fee that will support festival. This fee will be deducted from your final ticket take so therefore please consider this when you price your festival event.

Eventfinda STBF

The platform adds a standard booking fee, as they have always done. This fee is added on top and directed to the customer to pay at the time of purchase. This does not affect your calculations.

Total Customer Price

The customer will see two costs - your event ticket price (which encompasses the 7.5%) and the platform booking fee, which they pay directly.

Not-for-profit or free events: There will be no charge for events that don’t make a profit (community markets, free workshops, fundraising events).

Festival Ticket Allocation: We ask that each event allocate two tickets for festival use which may be used for promotional giveaways, media famils, or sponsor hosting.

© Tourism Bay of Plenty. All Rights Reserved 2026.
Website by
Collab Digital

Hungry for more?

Keep up-to-date with foodie updates, events, ticket sales and more by signing up to our Flavours of Plenty Festival Newsletter.